Do you know what your SEO company should be doing to help your website’s search result performance?
Unless you’re living search engine optimisation night and day, you probably can’t answer that question in any depth.
The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either.
That makes it a tad difficult for you to sift out the good from the bad. Of course, one tip there would be to never respond to the small avalanche of SEO spam emails you get every day.
So, what should your SEO be doing for you?
Well, their job is to get your website visible, appearing in relevant search results. Note I used the word “relevant” – there’s no point in having top rankings for keywords that won’t bring in the customers.
The things you’re looking for, from the top down, are:
Which makes a whole lot more sense than something like:
Although the readability of your URL doesn’t have a massive impact on your rankings, it could have a detrimental effect on your click through rate.
Title tag optimisation
Your title tag has a huge influence on your rankings. When you look at search results, it’s the bit at the top in bold.
It mustn’t be keyword stuffed but should include your main keyword. It should flow/read naturally and include your company name. Plus, every page of your website must have a unique title tag, but one that is consistent in style, such as:
Leather Dog Collars | The Designer Dog Collar House
Another major ranking factor is the heading tags, which show the main topic of each page. A bit like the title tags, every page needs a unique H1 tag and only one of them. They should also be specific, such as:
Leather Dog Collars
Although these won’t affect your rankings directly, it is an element that, when done well, can attract click throughs.
The META description is the short paragraph that appears in the search results under the URL. It’s an opportunity to show the searcher how you can help them. It should contain your keywords, but again it must read naturally and make sense.
Another part of the SEO role is the generation of great content. Fresh, original and informative content is what will get you noticed. That doesn’t mean it should be stuffed with keywords. They should be present but in a gentle sprinkling. Above all your content must be well written, original and authoritative.
The last piece of the puzzle refers to links. In this case, we’re talking about internal links that will help your user navigate through your website and also allow Google to crawl your site.
Make sure the links go deep inside your site and don’t just deal with the top layer of pages. The anchor text you use must also be natural.
You’ve probably noticed that a big part of the SEO’s role is keyword research. Without it, none of the above would work. That’s not to say, however, that keywords are the be all and end all.
When people do take that attitude, you’re left with incomprehensible sites that are stuffed to the rafters with keywords. Firstly, Google will frown on you and, sooner or later, slap you with a penalty. Secondly, you’ll turn people above in their droves because it will be obvious to them you care more about your rankings than you do about your customers.
Have you ever thought of focusing on content and ignoring SEO or search engine optimization? Well, no offence, but it’s a worst though ever! As an online business owner, you should know what’s kicking in and what’s not.
In this digital age, SEO is still a top-notch option to come on top in the industry your business deals. From the past few years, some of the rules have changed but to cope up, you need a plan but before that, take a look at some latest stats:
75% of the visitors never scroll beyond the first page of search results
95% of the online works and even experiences start with search engines
80-85% users ignore paid ads while searching online.
Lately, business owners are making some mistakes repeatedly. Here are some of them to debate on:
Latest businesses online are using anchor text to divert traffic to their website. Anchor text is a set of clickable words in hypertext. You can add various anchor texts in an article or blog which can direct a reader or a visitor to your website for other content on your website and also to relevant content on other sites.
To use them correctly, your best bet can be a healthy mix, like using long tail links i.e. using anchor texts of a wide variety to be safe or using branded anchor text.
In earlier days, keywords used to be the king of a website’s success but now content has won the throne. But still, keywords play a major role in keeping your site one step ahead. The mistakes which most of the novices and even experts continue to do are:
Targeting wrong keywords
Padding way too much keywords in content
Whenever you try to stuff keywords in a content, with an intention to optimize your web page, unknowingly you are going on a wrong path. Search engines go through each and every content published on every site. As soon as they come across any content that has keywords usage in an unnatural way, it rejects it and penalizes you. Sounds harsh? Well, you play the system, the system plays you in return!
There is no doubt that backlinks matter in optimizing a website’s SEO. Rather, in 2016, a survey took place which concluded that 92% of people use guest posting and content promotion as an integral part of their strategy. And 75% of people think link strategy as one of the most effective ones in SEO-boosting strategies.
A rookie mistake which business owners usually make is to add tons of backlinks that too from spammy or penalized sites or who are having a domain authority less than 20. It leaves a negative impact on your site. Instead, add 3-4 relevant backlinks of high-quality content.
Well, humans are meant to do mistakes and in the case of SEO, it increases as it is a beast, after all. To provide the best SEO service to your customers, follow these 3 most important methods in the correct way.
If you need to post a new article, but you can’t think of anything to write about you may find these techniques useful to break through your writer’s block.
Let’s say your website is about painting houses.
Go to a search engine. Any search engine. Google, Yahoo, Bing or any search engine. Enter a general term such as “House Painting.” If you want be more specific you could enter “painting woodwork” or “painting trim.”
Or if your website is about Dog Training you may enter “dog training + sit,” “dog training + heal,” “dog training + down” or anything that you can think of. If you can’t think of anything just enter “Dog training.”
You will get thousands of results. That should give you a good start. If you want even more ideas try using the alphabet soup method. Take your search term and enter any letter before or after your search term. Go through the entire alphabet if you wish.
For example if you enter “tax deduction” and want more ideas try “a tax deduction” or “tax deduction a.” Then go with “b tax deduction” or “tax deduction b.” You can continue doing this until you get to the letter z. This will generate thousands of ideas for you to write about.
Try this twist on the same method. Instead of using a search engine use a “how to” website. You could look at “how dot com” or “answers.yahoo dot com” or “eZine articles dot com.
Once you have a good list of results pulled up on your computer, what can you do if you’re still stumped? This may sound a little dodgy but you can do it without any problem if you do it right.
Open one of the articles generated by your search. See if it give you any ideas. If so, just do your thing. Tap away on your keyboard. If you still can’t think of anything to write yourself you could simply rewrite an article you like.
CAUTION. Do not copy and paste. If you do search engines will actually lower your rankings. You don’t want that. On the contrary, you want to improve your rankings in the search engines.
To do that you must create “original” content. So if you read somebody else’s work and rewrite it putting it in your own words, search engines view that as “original” and your rankings will improve.
A side benefit of rewriting other’s articles is that you get to look at different writing styles. You can pick up pointers and other tips and tricks by using another author’s article as a template for your work.
You may even develop your own favorite style or styles as a result of exposure to other people’s work.
By using these techniques you should always be able to come up with new, original, quality content for your blog or website anytime day or night, 7 days a week. Whenever you need to come up with a new post.
Doing the searches as outlined above and rewriting another’s article anytime you get stuck will instantly overcome your writer’s block. From now on you should be able to produce an article anytime you want with no problem. Even if you don’t have any good ideas when you sit down to work.
How the Business of Branding Works to Meet Your Sales and Marketing Goals
One of the most important elements in making sales is the ability to build trust and rapport with prospects.
In person it’s easy. You shake hands, strike up a conversation and build a connection.
But online sales are a bit different.
Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.
Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.
And this is where business branding comes in.
Your business brand defines who you are. It’s the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.
Branding creates an emotional connection and turns regular customers into raving fans. But how do you build an effective brand?
Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:
1) Claim your Niche. It’s really important to define who your perfect customers are. Brands that try to appeal to a wide audience are weak.
Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
2) Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice? That brand may attract clients from all around the country.
Accentuate your strengths. Claim your title. If you are not the best, you can be the first, the biggest, the #1 trusted choice.
Find a way to set yourself apart as top dog in your industry. Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
3) Be a Wow. Seth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”. Offering VIP value to your customers helps you stand out.
Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain. Or perhaps you offer personalized services that make your customers feel special.
Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
4) Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
a. Share frequent updates with your fan base on Social Media and in your newsletters.
b. Tell them insider information about future offers, releases or launches.
c. Give them exclusive discounts or gifts with purchase.
d. Reward them for their loyalty. We offer incentives for those who refer others to us.
e. Recognize top fans publicly.
5) Give Back. Want your brand to become legendary? Find ways to give back so your business brand leaves a legacy. Here’s some ideas:
a. Create a scholarship program
b. Align yourself with a nonprofit
c. Get involved in projects in your community
d. Pay it forward on social media
Find your own way to touch the world and leave your mark in a way that only your company can.
Struggling to Define Your Business Brand?
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.